Join us on October 25 and learn how to leverage the power of social media to help your organization or business make a bigger impact. Social media can be a powerful tool, whether you are an individual seeking to use social media to make a name for yourself in your field, an entrepreneur trying to make build a new brand, or someone representing an established organization. But the plethora of social media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram and more can easily overwhelm even savvy digital users. This interactive workshop will show you how to employ social media tools effectively to amplify the impact of your organization or brand.
The workshop will be led by Lydia Gordon, social media guru at Euromonitor International, an international strategic market research provider headquartered in London.
Snacks and non-alcoholic beverages will be provided.
WORKSHOP FACILITATOR
Lydia Gordon is the Senior Social Media Communications Executive for Euromonitor International and serves on the Board of Directors for Mercy Street Theater Company. At Euromonitor, she is responsible for paid and organic social efforts, digital advertising on Facebook, Twitter, LinkedIn and Google, content marketing SEO, and blog management. She is particularly interested in provable social media ROI and using analysis tools to build social strategy and expand advertising efforts. Her favorite recommended category on Netflix is "Quirky Sci-Fi/Fantasy TV Shows with a Strong Female Lead" and she tends to over-shop at the farmers market.
